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By Callum Booth
Considering social media’s global impact (hello Trump and Brexit), it’s strange to think just how young the medium is. Hell, before the early 2000s, if you wanted to reconnect with a long-lost friend, you’d have to go full detective to find their contact details. But nowadays? You just need to whack their name in Facebook (or, heaven forbid, LinkedIn) and they’ll pop right up.
By Chantal Fernandez and Tamison O’Connor
When controversy strikes on social media, brands must react swiftly to protect their reputations and avoid making the same mistakes again. BoF outlines some best practices to surviving a public relations fiasco.
By Catherine Highet, Michael Nique, Amanda H A Watson and Amber Wilson.
Under the theme of ‘Harnessing Inclusive Opportunities, Embracing the Digital Future’, Papua New Guinea’s capital, Port Moresby, hosted the Asia Pacific Economic Cooperation (APEC) sessions in 2018, prioritising how Information and Communication Technologies (ICT) could promote inclusive and sustainable growth for all. In line with the 2018 APEC activities, and commissioned by DFAT InnovationXchange, GSMA Mobile for Development collected information on this theme through a series of meetings from September 2018 to February 2019 with local stakeholders from the public and private sectors.
By Mike Krempansky, Partner and Craig Mullaney, Partner, The Brunswick Group
For CEOs on social media, consistency and authenticity carry the day, say Brunswick’s Craig Mullaney and Mike Krempasky
In a surprisingly robust metaphor, having content go viral has been described as “winning the internet version of the lottery.” Your chances of success are infinitesimal and determined almost entirely by luck. And the big payoff seldom lasts very long – studies have found that viral content has a negligible impact on a company’s long-term social engagement.
