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This service is for leaders in senior roles who want to have more impact and influence through their executive visibility strategy.
We work with CEOs, C-suite leaders and senior executives to improve their visibility with teams, peers, boards, media, other stakeholders and communities.
The focus is on leadership communications: helping leaders say what matters, in the right way, so people listen and act.
The work focuses on building influence both inside and outside the organisation. Outside, we support confident engagement with social platforms, media, AI and other stakeholders, using visibility in a deliberate way that strengthens credibility.
This mission critical work is for senior executives stepping into CEO or C-suite roles who want to start strong and make an immediate impact. Our goal is to make sure leaders are clearly understood by boards, teams, peers and other stakeholders as credible, authoritative and ready to lead the organisation’s mission.
We help leaders prepare for the first day and beyond, focusing on their visibility positioning, visibility plan, messaging, media, posting and influence.
This service allows high-stakes appointments to navigate the new landscape, set their priorities, work effectively with all stakeholders including communications teams and establish influence and credibility from the get go.
We help leaders and organisations develop the skills, systems and confidence to lead AI-comms, keeping the human voice and edge, front and centre. Every message, post or report you create will be shaped, surfaced and summarised by an AI system.
And that’s likely to be how people first see it. Building AI communications capability is now core leadership infrastructure and belongs in the boardroom and with the C-suite and it impacts reputation, influence, brand and trust.
The Notable Women program is specifically aimed at preparing professional women for top leadership roles through repositioning their profiles for leadership and improving communication, AI and social media skills.
People want to hear from professional women in the media, in AI summaries and on social media. They want to hear their opinions, read their insights, see them talking at events… they want notable women leading change and sharing expertise and purpose. And it’s never been more important than in an AI world, to keep voices human, sharpen the message and show up with authority in a world where everyone, including machines, is publishing.
Practical training for teams on AI Communications: Most teams are using AI communications without guidelines, shared language or quality standards.
I help teams build capability and confidence to use AI well – as a strategic tool that lifts the quality of their communications but always with the human-first approach that protects judgement, empathy and purpose.
This work teaches teams how to brief AI, set the tone, and turn complex information into clear outputs without outsourcing their voice, profile and thought leadership to a machine.
Media remains one of the most powerful ways to build influence and impact. Being quoted, interviewed and featured by respected publications gets your news out there and elevates authority and positions leaders at the centre of important conversations that matter.
This is human-led training in a tech age and involves real-life scenario role play.
Provide and teach journalism-grade writing that stands out.
Highly tailored to your organisation, audience, sector and risk environment.
Delivering a presentation or a keynote is a wonderful opportunity to give, inspire and connect. We help leaders and teams design and deliver presentations that are confident, engaging and memorable.
You’ll learn how to open with aplomb, truly understand your audience and takeaways and handle any high-pressure moments like a pro.
And we help participants understand how presentations travel in today’s social and AI-driven environment helping to extend influence, amplify key messages and protect credibility.
Shaping clear career paths, next steps, professional narratives and CVs at every stage of work, helping leaders, managers and career starters build influential and impactful careers
Using deep experience across industry, boards, institutions and complex organisations – including as a business journalist, CEO, executive and entrepreneur, Amanda helps people make sense of where they are in their career and options for what’s next – particularly at times of redundancy or crisis. This is inspiring and aspirational work done together on TEAMs and in real time to take advantage of immediate opportunities.
AI is becoming an essential tool for business and communication professionals. Those who learn to use it effectively can gain a competitive edge in their field.
By Vishakha Mathur, Vice President, SKDK.
Public relations is a profession fundamentally about managing relationships and reputation. At its core, PR professionals serve as the bridge between organizations and their audiences, whether those audiences are journalists, stockholders, or the public.
By Melissa Russell
From chatbots to social media management to full-scale marketing campaigns and automation, artificial intelligence is changing the way marketers do their jobs. Routine tasks like writing copy, mining consumer data, and creating visuals that once took hours can now be done in minutes.
By David Adams
Small business leaders, startup luminaries, and advocates for local traders have been recognised in the Australia Day 2024 honours list, reflecting the very best of entrepreneurialism and its positive effects for the broader community.
By Callum Booth
Considering social media’s global impact (hello Trump and Brexit), it’s strange to think just how young the medium is. Hell, before the early 2000s, if you wanted to reconnect with a long-lost friend, you’d have to go full detective to find their contact details. But nowadays? You just need to whack their name in Facebook (or, heaven forbid, LinkedIn) and they’ll pop right up.
By Chantal Fernandez and Tamison O’Connor
When controversy strikes on social media, brands must react swiftly to protect their reputations and avoid making the same mistakes again. BoF outlines some best practices to surviving a public relations fiasco.
By Catherine Highet, Michael Nique, Amanda H A Watson and Amber Wilson.
Under the theme of ‘Harnessing Inclusive Opportunities, Embracing the Digital Future’, Papua New Guinea’s capital, Port Moresby, hosted the Asia Pacific Economic Cooperation (APEC) sessions in 2018, prioritising how Information and Communication Technologies (ICT) could promote inclusive and sustainable growth for all. In line with the 2018 APEC activities, and commissioned by DFAT InnovationXchange, GSMA Mobile for Development collected information on this theme through a series of meetings from September 2018 to February 2019 with local stakeholders from the public and private sectors.
By Mike Krempansky, Partner and Craig Mullaney, Partner, The Brunswick Group
For CEOs on social media, consistency and authenticity carry the day, say Brunswick’s Craig Mullaney and Mike Krempasky
In a surprisingly robust metaphor, having content go viral has been described as “winning the internet version of the lottery.” Your chances of success are infinitesimal and determined almost entirely by luck. And the big payoff seldom lasts very long – studies have found that viral content has a negligible impact on a company’s long-term social engagement.
