Media Training: Narrative Control & Crisis Simulation in AI-Accelerated Media Environments
Media remains one of the most powerful ways to build influence and impact. Being quoted, interviewed and featured by respected publications gets your news out there and elevates authority and positions leaders at the centre of important conversations that matter.
This is human-led training in a tech age and involves real-life scenario role play.
By the end, leaders and teams will be able to:
Understand what influence looks like in a social and AI era
Build a credible profile and thought leadership presence across channels
Understand the new media environment including social channels and AI summaries
Navigate media interviews, understanding the tricks, using tips and messaging to do a great interview
Understand how a crisis plays out in an AI social world and how to get ahead and control the narrative
Brief AI effectively, maintain tone and produce high quality content always human-led
Recognise bias and train AI to be inclusive, ethical and aligned with organisation’s values
How to counter being scraped, compressed, misinterpreted or misquoted by AI systems.
How to build media spokesperson skills to represent your organisation in media and industry
This training is highly tailored to your organisation’s goals, positioning, key messaging and ambition.
