Lucille Keen, Senior Reporter, The Press
I have been incredibly fortunate to work with Amanda on two occasions, firstly with her during my time at the Australian Financial Review and then later while she was a consultant to PwC. Amanda is an expert editor and pre-eminent business journalist, inspiring those she comes in contact with. Her effervescent personality combined with her in-depth knowledge of the Australian business sector makes sets her apart from her competitors.
Amanda leads Australia when it comes to owned media and developing an owned media strategy for some of Australia’s top companies. This has led her work to be recognised in the highest industry awards. I worked very closely alongside Amanda on the creation and production of the award-winning PwC’s The Press, a printed and online newspaper looking at the work the firm does, its clients and offers the reader insights into the Australian business sector.
Always enthusiastic, Amanda as the editor of The Press set about educating those not only within The Press team, but the wider PwC network about the widespread benefits of owned media to organisations in this digital age.
